Lead generation is an undoubtedly critical component to any marketing strategy — in fact, 85% of B2B marketers say lead generation is their most important content marketing goal. However, lead generation can be time-consuming and challenging, particularly since there’s no one-size-fits-all answer when it comes to lead generation. If you own a business or lead a marketing department, it’s vital you assess the extent of your capabilities to decide whether it makes more sense to hire and train someone in-house to market and sell your product, or whether you should outsource your marketing and lead generation efforts.